The King of (soda) Pop!

When it comes to the art of marketing and choosing your select few of clients rather than to please the world, John Nese, owner of Galco's Soda Pop Stop in Los Angeles has the answer. Selling more than 500 varieties of soda pop, he has dedicated his life to the bubbly beverages, going beyond countries and centuries, much more than your average bubbly guy would.

what amazes me however, apart from the millions of soda pops i now want to try is that this guy is absolutely right! i think it's time to rethink the way we market our businesses and not be a walmart full of choices just to please everyone. we need to find that someone to please instead. that someone who actually cares about what you do. that someone who will contribute to what you stand for. that someone who will tell someone else.

for him to have turned pepsi down as a vendor, i have to hand it to him. as much as he is for the added air in his drinks, hes far off from added air in his head. what a true, honest and absolutely brilliant way of running his sodapop land.